Introducing a New Guide, �The Secrets to App Success on Google Play�

By Dom Elliott, Google Play team

With more than 50 billion apps and games downloaded in total, Google Play is helping developers and content creators around the world build successful businesses. In fact, we paid out more than $5 billion over the last year to developers for creating incredible apps that are changing the way people communicate, live, work, and play.

Developing an app or game and distributing it on Google Play is a good start, but it�s only the first step to building a sustainable business. That�s why we�ve written �The Secrets to App Success on Google Play,� a detailed playbook on the best practices and tools you can use to maximize the reach, retention, and revenue of your new app.

The guide is separated into the following sections:

• Publishing on Google Play — using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.


• Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies.


• Discoverability & reach — Maximizing your app's discoverability and reaching the widest audience possible.


• Engagement & retention — Converting installations into active users and improving user retention.


• Monetization — Monetization strategies to generate ongoing, growing revenue streams.


• Measurement with Google Analytics — Understanding your users and improving your app experience, conversions, and marketing.


• Going global — Launching your app in local markets around the world.

Download the guide now in English (PDF, 11MB) or get it on Google Play. We�ll release the guide in more languages in the coming months. If you�re in the US or the UK, we also have a limited number of printed copies that we are offering to send for free. Request a printed copy here.

Once you�ve checked out the guide, we�d love to hear your feedback so we can continue to improve, let us know what you think.

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Your Chance to be on TV!

By Tarjei Vassbotn and Dan Galpin, Developer Advocates, Android TV

We�re excited to see the launch of Nexus Player, the first consumer streaming media player running Android TV. Android TV delivers an entertainment experience tailored for users, including movies, shows, games and more.
Now is a great time to develop apps for Android TV that reach a whole new audience.

Starting today, you can publish your apps for Android TV on Google Play, the largest digital store for apps and games. We�ve provided guidance on how to get started building great apps for Android TV in this post.

"Google has done an insanely good job to ease the developer�s task of creating a TV application, mainly thanks to the Leanback support library. It literally takes 2 hours to create a fully working and possibly fancy app, which is awesome."

- Sebastiano Gottardo

A high bar for quality experiences

We want to offer the best possible experience for users to enjoy your apps and games. To make this possible, your Android TV app must meet the basic requirements for usability. When your app meets these requirements, users will be able to discover and download it directly on their Android TV devices.

Even if you have already uploaded your app to the Google Play Developer Console, you will need to add TV graphics and screenshots, and opt-in to distribution on TV on the Pricing & Distribution page. For complete information about the requirements and process of publishing your Android TV app for Google Play, make sure to check out the publishing documentation.

Get started!

With our Leanback Library we�ve made it easy for you to extend your existing app to the TV screen or even build a completely new app for Android TV. For a quick look at the Leanback Library, check out this DevBytes video.

We�ve only begun scratching the surface of what�s possible with this new form factor, and we are very excited to see what you will build, start developing today!

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The fastest route between voice search and your app

By Jarek Wilkiewicz, Developer Advocate, Google Search

How many lines of code will it take to let your users say Ok Google, and search for something in your app? Hardly any. Starting today, all you need is a small addition to your AndroidManifest.xml in order to connect the Google Now SEARCH_ACTION with your searchable activity:

<activity android:name=".SearchableActivity">
    <intent-filter>
        <action android:name="com.google.android.gms.actions.SEARCH_ACTION"/>
        <category android:name="android.intent.category.DEFAULT"/>
    </intent-filter>
</activity>

Once you make these changes, your app can receive the SEARCH_ACTION intent containing the SearchManager.QUERY extra with the search expression.

At Google, we always look for innovative ways to help you improve mobile search and drive user engagement back to your app. For example, users can now say to the Google app: �Ok Google, search pizza on Eat24� or �Ok Google, search for hotels in Maui on TripAdvisor.�

This feature is available on English locale Android devices running Jelly Bean and above with the Google app v3.5 or greater. Last but not least, users can enable the Ok Google hot-word detection from any screen, which offers them the fastest route between their search command and your app!

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Google Play Services 6.1

Google Play services 6.1 is now rolled out to devices worldwide, bringing you the newest features from Google to help you optimize your apps. You can get started developing today by downloading the Google Play services SDK from the Android SDK Manager.

Google Play services 6.1 adds Enhanced Ecommerce analytics support from Google Tag Manager and offers new improvements to the Google Drive Android API. With the latest release, we�re also including a refresh of the Google Fit developer preview, so that you can test your fitness apps on any Android device.

Analytics

Launched in Google Play services 5.0, Enhanced Ecommerce is an analytics extension designed to provide richer insights into pre-purchase shopping behavior and into product performance. It�s a great way to gain visibility into the full customer journey, helping you understand how different user acquisition campaigns are performing at a granular level. By including support for Enhanced Ecommerce in Google Tag Manager with the latest release of Google Play services, we are supercharging your ability to regularly update and manage tags on mobile apps more easily, so that you can consistently measure product impressions, shopping funnel events, and more.

Drive

To make it easier to use Drive, we added enhancements to the Google Drive Android API. With the new Completion Events feature, you can see when actions are committed to the server and improve the response time to conflicts. Material design elements have been incorporated into the File Picker UI, along with the addition of Recent and Starred views. A new setParents() method enables you to organize files and folders, while the previous Contents class has been replaced with a simpler DriveContents class.

Learn more about how to use these new features in this DevBytes video.

Google Fit

Initially introduced in August, the Google Fit Developer Preview has been refreshed to enable you to test your new fitness apps on any Android device. We expect to make additional changes to the APIs, so please check back with us on new developments.

Get Started

To get started developing, download the latest Google Play services SDK from the Android SDK Manager. For details on the new APIs, take a look at the New Features documentation. For setup information, see Set Up Google Play Services SDK.

To learn more about Google Play services and the APIs available to you through it, visit the Google Services section on the Android Developers site.

We hope you enjoy this release of Google Play services!

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Grow with Google Play: Scaled Publishing and New App Insights

By Kobi Glick, Google Play team

If you're growing your business on Google Play, the Google Play Developer Console is one of the most important tools at your disposal. At Google I/O, we introduced a number of new changes that give you valuable insight into how your app is performing. Here's an overview of some of the improvements you can now take advantage of.

Publishing API for scaling your app operations

Today we're happy to announce that the Google Play Developer Publishing API is now available to all developers. The API will let you upload APKs to Beta testing, Staged rollout and Production, and integrate publishing operations with your release processes and toolchain. The Publishing API also makes it easier for you to manage your in-app products catalog, provide tablet-specific screenshots, and localize your store listing text and graphics. The Publishing API will help you focus on your core business, with less time managing your releases, even as your business grows to more apps and markets.

Actionable insights at the right time

Email notifications for alerts

Recently, we added Alerts in the Developer Console to let you know when there are sudden changes in important stats like app installs, ratings, and crashes. You can now turn on email notifications for Alerts so that, even while you�re not in the Developer Console, you�ll be informed of relevant events before they can have a broader effect on your app. You can turn on email notifications for one or more of your apps under Email Preferences in the Developer Console settings.

New Optimization Tips

You�ll now see new Optimization Tips with instructions when we detect opportunities to improve your app. For example, we�ll let you know when updated versions of APIs you use are available — such as new Google Play in-app billing or Google Maps APIs. For games developers, we�ll also surface opportunities to use Google Play game services that can help improve users� gaming experience and drive engagement. To see what tips we suggest for you, go to your app in the Developer Console and click on Optimization Tips.

Better data to inform your business decisions

Enhanced revenue statistics

To help you better understand your commercial success, we�ve enhanced revenue statistics in the Finance section of the Developer Console. We now let you see the average revenue per paying user (ARPPU) and give you more ways to analyse buyer data, such as comparing returning buyers (i.e., those who also made purchases in the past) to new buyers.

Bulk export of reviews

You can already engage with your users by reading and replying to reviews in the Developer Console and we�ve now added bulk export of reviews so you can download and analyze your app�s reviews en masse. This is particularly useful if you receive a large volume of reviews and want to perform your own sentiment analysis.

Improved stats for beta releases and staged rollouts

Since last year�s launch, you�ve used beta testing to release alpha and beta versions of your app, and staged rollout to gradually launch your app to production. To help you make the most of this feature, we�re now improving the way alpha, beta and staged rollout specific stats are displayed. When viewing your app and crash statistics you can now filter the app version by alpha, beta, or staged rollout to better understand the impact of your testing.

Improved reporting of native crashes

If you develop in native code, we�ve improved the reporting and presentation specifically for native crashes, with better grouping of similar crashes and summarizing of relevant information.

Deep-linking to help drive engagement

Finally, we�ve also added website verification in the Developer Console, to enable deep-linking to your app from search results. Deep-linking helps remind users about the apps they already have. It is available through search for all apps that implement app indexing. For example, if a user with the Walmart Android app searches for �Chromecast where to buy�, they�ll go directly to the Chromecast page in the Walmart app. The new App Indexing API is now open to all Android developers, globally. Get started now.

We hope you find these features useful and take advantage of them so that you can continue to grow your user base and improve your users� experience. If you're interested in some other great tools for distributing your apps, check out this blog post, or any of the sessions which have now been posted to the Google Developers Channel.

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New Demographic Stats in Google Play Games Services

By Ben Frenkel, Google Play Games team

Hey game developers, back in March you may remember we added new game statistics in the Google Play Developer Console for those of you who had implemented Google Play Games: our cross-platform game services for Android, iOS and the web.

Starting today, we're providing more insights into how your games are being used by adding country, age, and gender dimensions to the existing set of reports available in the Developer console. You�ll see demographics integrated into Overview stats as well as the Players reports for New and Active users.

In the Overview stats you can now see highlights of activity by age group, most active countries, and gender.

With a better understanding of your users� demographic composition, you'll be able to make more effective decisions to improve retention and monetization. Here a few ways you could imagine using these new stats:

• You just launched your new game globally, and expected it do particularly well in Germany. Using country demographic data, you see that Germany is much less active than expected. After some digging, you realize that your tutorial was not properly translated to German. Based on this insight, you immediately roll out a fix to see if you can improve active users in Germany.

In the Players stats section the new metrics reveal trends in how your app is doing across age groups, countries, and gender.

• After Looking at your new demographics report you realize that your game is really popular with women in their mid-20s. Your in-app purchase data corroborates this, showing that the one female hero character is the most popular purchase. Empowered by this data, you race to add female hero characters to your game.

Additionally, if you're already using Google Play game services, there's no extra integration needed! By logging in to the Google Play Developer Console you can start using demographics to better inform your decisions today.

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Google Play services 4.4

A new release of Google Play services has now been rolled out to the world, and as usual we have a number of features that can make your apps better than before. This release includes a major enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.



Here are the highlights of Google Play services release 4.4:

Google Maps Android API

Starting with a much anticipated announcement for the Google Maps Android API: Introducing Street View. You can now embed Street View imagery into an activity enabling your users to explore the world through panoramic 360-degree views. Programmatically control the zoom and orientation (tilt and bearing) of the Street View camera, and animate the camera movements over a given duration. Here is an example of what you can do with the API, where the user navigates forward one step:

We've also added more features to the Indoor Maps feature of the API. You can turn the default floor picker off - useful if you want to build your own. You can also detect when a new building comes into focus, and find the currently-active building and floor. Great if you want to show custom markup for the active level, for example.

Activity Recognition

And while we are on the topic of maps, let�s turn to some news in the Location API. For those of you that have used this API, you may have seen the ability already there to detect if the device is in a vehicle, on a bicycle, on foot, still, or tilting.



In this release, two new activity detectors have been added: Running, and Walking. So a great opportunity to expand your app to be even more responsive to your users. And for you that have not worked with this capability earlier, we hardly need to tell the cool things you can do with it. Just imagine combining this capability with features in Maps, Games Services, and other parts of Location...

Games Services Update

In the 4.3 release we introduced Game Gifts, which allows you to request gifts or wishes. And although there are no external API changes this time, the default requests sending UI has been extended to now allow the user to select multiple Game Gifts recipients. For your games this means more collaboration and social engagement between your players.

Mobile Ads

For Mobile Ads, we�ve added new APIs for publishers to display in-app promo ads, which enables users to purchase advertised items directly. We�re offering app developers control of targeting specific user segments with ads, for example offering high-value users an ad for product A, or new users with an ad for product B, etc.



With these extensions, users can conveniently purchase in-app items that interest them, advertisers can reach consumers, and your app connects the dots; a win-win-win in other words.

Wallet Fragments

For the Instant Buy API, we�ve now reduced the work involved to place a Buy With Google button in an app. The WalletFragment API introduced in this release makes it extremely easy to integrate Google Wallet Instant Buy with an existing app. Just configure these fragments and add them to your app.

And that�s another release of Google Play services. The updated Google Play services SDK is now available through the Android SDK manager. Coming up in June is Google I/O, no need to say more�

For the release video, please see:

DevBytes: Google Play services 4.4



For details on the APIs, please see:

New Features in Google Play services 4.4

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Google Play services 4.3

Google Play services 4.3 has now been rolled out to the world, and it contains a number of features you can use to improve your apps. Specifically, this version adds some new members to the Google Play services family: Google Analytics API, Tag Manager, and the Address API. We�ve also made some great enhancements to the existing APIs; everything to make sure you stay on top of the app game out there.



Here are the highlights of the 4.3 release.

Google Analytics and Google Tag Manager

The Analytics API and Google Tag Manager has existed for Android for some time as standalone technologies, but with this release we are incorporating them as first class citizens in Google Play services. Those of you that are used to the API will find it very similar to previous versions, and if you have not used it before we strongly encourage you to take a look at it.

Google Analytics allows you to get detailed statistics on how you app is being used by your users, for example what functionality of your app is being used the most, or which activity triggers users to convert from an advertised version of an app to paid one. Google Tag Manager lets you change characteristics of your app on-the-fly, for example colors, without having to push an update from Google Play.

Google Play Games services Update

The furious speed of innovation in Android mobile gaming has not slowed down and neither have we when it comes to packing the Google Play Game services API with features.

With this release, we are introducing game gifts, which allows players to send virtual in-game requests to anyone in their Google+ circles or through player search. Using this feature, the player can send a 'wish' request to ask another player for an in-game item or benefit, or a 'gift' request to grant an item or benefit to another player.

This is a great way for a game to be more engaging by increasing cross player collaboration and social connections. We are therefore glad to add this functionality as an inherent part of the Games API, it is an much-wanted extension to the multi-player functionality included a couple of releases ago. For more information, see: Unlocking the power of Google for your games.

Drive API

The Google Drive for Android API was just recently added as a member of the Google Play services API family. This release adds a number of important features:

• Pinning - You can now pin files that should be kept up to date locally, ensuring that it is available when the user is offline. This is great for users that need to use your app with limited or no connectivity
  
  


• App Folders - An app often needs to create files which are not visible to the user, for example to store temporary files in a photo editor. This can now be done using App Folders, a feature is analogous to Application Data Folders in the Google Drive API
  
  


• Change Notifications - You can now register a callback to receive notifications when a file or folder is changed. This mean you no longer need to query Drive continuously to check if the data has changed, just put a change notification on it
  
  

In addition to the above, we've also added the ability to access a number of new metadata fields.

Address API

This release will also includes a new Address API, which allows developers to request access to addresses for example to fill out a delivery address form. The kicker is the convenience for the user; a user interface component is presented where they select the desired address, and bang, the entire form is filled out. Developers have been relying on Location data which works very well, but this API shall cater for cases where the Location data is either not accurate or the user actually wants to use a different address than their current physical location. This should sound great to anyone who has done any online shopping during the last decade or so.



That�s it for this time. Now go to work and incorporate these new features to make your apps even better!

And stay tuned for future updates.



For the release video, please see:

DevBytes: Google Play Services 4.3



For details on the APIs, please see:

Google Analytics

Google Tag Manager

Google Play Games services Gifts

Google Drive Android API - Change Events

Google Drive Android API - Pinning

Google Drive Android API - App Folder

Address API

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Unlocking the Power of Google for Your Games, at GDC

By Greg Hartrell, Google Play Games team

Today, everyone is a gamer — in fact, 3 in every 4 Android users are playing games, allowing developers to reach an unprecedented audience of players in an Android ecosystem that�s activated over one billion devices. This has helped Google Play Games — Google�s cross-platform game service and SDK for Android, iOS and the web (which lets you easily integrate features like achievements, leaderboards, multiplayer and cloud save into your games) — grow at tremendous speed. The momentum continues on Google Play, where four times more money was paid out to developers in 2013 than in 2012.

With the Game Developers Conference (GDC) this week, we announced a number of new features for Google Play Games and other Google products. As they launch over the coming weeks, these new services and tools will help you unlock the power of Google to take your games to the next level.

Power your game and get discovered

With game gifts, players in your games can send virtual in-game objects to anyone in their circles or through multiplayer search.

To help players get the most out of your games, Play Games will be expanding engagement and discovery options.

We'll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they'll love.

Tools to take your game to the next level

Further enhancing Google Play Game services, we're expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.

To further help with cross platform game development, we're updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.

In addition, we're launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.

Ad features to better optimize your business

Of course, once you build a great gaming experience, it's important to get rewarded for your work, which is why we'll also be introducing new features to the AdMob platform. We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers' success, so we're also bringing you new ways to optimize your ads to earn the most revenue.

Watch the Google Sessions at GDC

Check out the stream from our Google Developer Day sessions at GDC 2014. Learn more about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.

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Google Play Services 4.2

Google Play services 4.2 is now available on Android devices worldwide. It introduces the full release of the Google Cast SDK, for developing and publishing Google Cast-ready apps, and other new APIs.

You can get started developing today by downloading the Google Play services SDK from the SDK Manager.

Google Cast SDK

The Google Cast SDK makes it easy to bring your content to the TV. There�s no need to create a new app — just incorporate the SDK into your existing mobile and web apps. You are in control of how and when you publish your Google Cast-ready app to users through the Google Cast developer console.

You can find out more about the Cast SDK by reading Ready to Cast on the Google Developers Blog. For complete information about the Cast SDK and how to use the Cast APIs, see the Google Cast developer page.

Google Drive

The Google Drive API introduced in Google Play services 4.1 has graduated from developer preview. The latest version includes refinements to the API as well as improvements for performance and stability.

Google client API

This release introduces a new Google API client that unifies the connection model across Google services. Instead of needing to work with separate client classes for each API you wanted to use, you can now work with a single client API model. This makes it easier to build Google services into your apps and provides a more continuous user experience when you are using multiple services.

For an introduction to the new Google client API and what it means for your app, start by reading New Client API in Google Play Services.

More About Google Play Services

To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site. Details on the APIs are available in the API reference.

For information about getting started with Google Play services APIs, see Set Up Google Play Services SDK

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