Showing posts with label Google Mobile Ads. Show all posts
Showing posts with label Google Mobile Ads. Show all posts

Wednesday, May 7, 2014

Google Play services 4.4

gps

A new release of Google Play services has now been rolled out to the world, and as usual we have a number of features that can make your apps better than before. This release includes a major enhancement to Maps with the introduction of Street View, as well as new features in Location, Games Services, Mobile Ads, and Wallet API.



Here are the highlights of Google Play services release 4.4:



Google Maps Android API

Starting with a much anticipated announcement for the Google Maps Android API: Introducing Street View. You can now embed Street View imagery into an activity enabling your users to explore the world through panoramic 360-degree views. Programmatically control the zoom and orientation (tilt and bearing) of the Street View camera, and animate the camera movements over a given duration. Here is an example of what you can do with the API, where the user navigates forward one step:

We've also added more features to the Indoor Maps feature of the API. You can turn the default floor picker off - useful if you want to build your own. You can also detect when a new building comes into focus, and find the currently-active building and floor. Great if you want to show custom markup for the active level, for example.



Activity Recognition

And while we are on the topic of maps, let�s turn to some news in the Location API. For those of you that have used this API, you may have seen the ability already there to detect if the device is in a vehicle, on a bicycle, on foot, still, or tilting.



In this release, two new activity detectors have been added: Running, and Walking. So a great opportunity to expand your app to be even more responsive to your users. And for you that have not worked with this capability earlier, we hardly need to tell the cool things you can do with it. Just imagine combining this capability with features in Maps, Games Services, and other parts of Location...



Games Services Update

In the 4.3 release we introduced Game Gifts, which allows you to request gifts or wishes. And although there are no external API changes this time, the default requests sending UI has been extended to now allow the user to select multiple Game Gifts recipients. For your games this means more collaboration and social engagement between your players.



Mobile Ads

For Mobile Ads, we�ve added new APIs for publishers to display in-app promo ads, which enables users to purchase advertised items directly. We�re offering app developers control of targeting specific user segments with ads, for example offering high-value users an ad for product A, or new users with an ad for product B, etc.



With these extensions, users can conveniently purchase in-app items that interest them, advertisers can reach consumers, and your app connects the dots; a win-win-win in other words.



Wallet Fragments

For the Instant Buy API, we�ve now reduced the work involved to place a Buy With Google button in an app. The WalletFragment API introduced in this release makes it extremely easy to integrate Google Wallet Instant Buy with an existing app. Just configure these fragments and add them to your app.

And that�s another release of Google Play services. The updated Google Play services SDK is now available through the Android SDK manager. Coming up in June is Google I/O, no need to say more�



For the release video, please see:

DevBytes: Google Play services 4.4



For details on the APIs, please see:

New Features in Google Play services 4.4





Monday, March 17, 2014

Unlocking the Power of Google for Your Games, at GDC

By Greg Hartrell, Google Play Games team





Today, everyone is a gamer — in fact, 3 in every 4 Android users are playing games, allowing developers to reach an unprecedented audience of players in an Android ecosystem that�s activated over one billion devices. This has helped Google Play Games — Google�s cross-platform game service and SDK for Android, iOS and the web (which lets you easily integrate features like achievements, leaderboards, multiplayer and cloud save into your games) — grow at tremendous speed. The momentum continues on Google Play, where four times more money was paid out to developers in 2013 than in 2012.



With the Game Developers Conference (GDC) this week, we announced a number of new features for Google Play Games and other Google products. As they launch over the coming weeks, these new services and tools will help you unlock the power of Google to take your games to the next level.



Power your game and get discovered



With game gifts, players in your games can send virtual in-game objects to anyone in their circles or through multiplayer search.



To help players get the most out of your games, Play Games will be expanding engagement and discovery options.



We'll be introducing game gifts, a new service that lets players send virtual in-game objects to anyone in their circles or through player search. The Play Games app now supports multiplayer invites directly, further helping players discover your game and keep them playing. And the Google Play Store will also feature 18 new game categories, making it easier for players to find games they'll love.



Tools to take your game to the next level



Further enhancing Google Play Game services, we're expanding multiplayer to support iOS, bringing turn-based and real-time multiplayer capabilities to both Android and iOS.



To further help with cross platform game development, we're updating our Play Games Unity Plug-in to support cross-platform multiplayer services, and introducing an early Play Games C++ SDK to support achievements and leaderboards.



In addition, we're launching enhanced Play Games statistics on the Google Play Developer Console, providing easy game analytics for Play Games adopters. Developers will gain a daily dashboard that visualizes player and engagement statistics for signed in users, including daily active users, retention analysis and achievement, and leaderboard performance.



Ad features to better optimize your business



Of course, once you build a great gaming experience, it's important to get rewarded for your work, which is why we'll also be introducing new features to the AdMob platform. We're making Google Analytics available directly in the AdMob interface, so you can gain deeper insights into how users are interacting with your app. Turning those insights into effective action is vital, so we're excited by the opportunities that in-app purchase ads will offer — enabling you to target users with specific promotions to buy items in your game. Advertising continues to be a core vehicle driving many game developers' success, so we're also bringing you new ways to optimize your ads to earn the most revenue.




Watch the Google Sessions at GDC


Check out the stream from our Google Developer Day sessions at GDC 2014. Learn more about how to reach and engage with hundreds of millions of users on Google Play, build Games that scale in the cloud, grow in-game advertising businesses with AdMob, track revenue with Google Analytics, as well as explore new gaming frontiers, like Glass.










Thursday, January 9, 2014

Google Play Services 4.1

gps


The latest release of Google Play services is now available on Android devices worldwide. It includes new Turn Based Multiplayer support for games, and a preliminary API for integrating Google Drive into your apps. This update also improves battery life for all users with Google Location Reporting enabled.



You can get started developing today by downloading the Google Play services SDK from the SDK Manager.



Turn Based Multiplayer



Play Games now supports turn-based multiplayer! Developers can build asynchronous games to play with friends and auto-matched players, supporting 2-8 players per game. When players take turns, their turn data is uploaded to Play Services and shared with other players automatically.



We are also providing an optional new �Connecting to Play Games� transition animation during sign-in, before the permission dialog appears. This helps contextualize the permission dialog, especially in games that ask for sign in on game start.



Google Drive



This version of Google Play Services includes a developer preview of the new Google Drive API for Android. You can use it to easily read and write files in Google Drive so they're available across devices and on the web. Users can work with files offline too � changes are synced with Google Drive automatically when they reconnect.



The API also includes common UI components including a file picker and save dialog.



Google Mobile Ads



With Google Play services 4.1, the Google Mobile Ads SDK now fully supports DoubleClick for Publishers, DoubleClick Ad Exchange, and Search Ads for Mobile Apps. You can also use a new publisher-provided location API to provide Google with the location when requesting ads. Location-based ads can improve your app monetization.



Google+



An improved Google+ sharing experience makes it even easier for users to share with the right people from your app. It includes better auto-complete and suggested recipients from Gmail contacts, device contacts and people on Google+.



More About Google Play Services



To learn more about Google Play services and the APIs available to you through it, visit the Google Services area of the Android Developers site. Details on the APIs are avaialble in the API reference.



For information about getting started with Google Play services APIs, see Set Up Google Play Services SDK